Branding and Positioning
From brand idea consolidation, through positioning and key messages establishment, to visual identity creation and implementation.
Whether you are at your early stages of consolidating your ideas into a real-life operation, turning your technology into products, expanding your local activities to the global arena, or going towards the next step in your sales, tailored marketing can make the difference.
From product launch, through market awareness and acceptance, to sales support and expansion, including training and education plans, PR and advertising activities, industry events support, marketing collateral creation, media promotion, budgeting and project management.
Preparation of business and marketing plans, including market analysis and segmentation, product definition, support to funding efforts and investor relations activities.
Over 20 years of experience in top global marketing positions, in both hi-tech and bio-tech industries, focusing on branding, product positioning, upstream and downstream marketing, and business development:
Nordic Aesthetics AB - VP Marketing
Colbar Lifesciences (Johnson & Johnson) - Marketing Director
Jason & Jason Visual Communications - Director of Business Development
Intercomp Ltd. - Product Marketing Director
Analytic Management Ltd (Formula Systems) - Director of Sales and Marketing
Executive MBA, the Recanatti Graduate School, Tel-Aviv University
BA, English and French Literature, Tel-Aviv University
Be yourself. Everyone else is taken.
- Oscar Wilde
How difficult it is to be simple.
- Vincent Van Gogh
1 Grizim St.
Tel Aviv 6228601