About    

Professional Experience​


Over 25 years of experience in top global marketing positions, in both hi-tech and bio-tech industries, focusing on branding, product positioning, upstream and downstream marketing, and business development:

 

  • Nordic Aesthetics AB - VP Marketing 

  • Colbar Lifesciences (Johnson & Johnson) - Marketing Director

  • Jason & Jason Visual Communications - Director of Business Development

  • Intercomp Ltd. - Product Marketing Director

  • Analytic Management Ltd (Formula Systems) - Director of Sales and Marketing


Education

 

  • Executive MBA, the Recanatti Graduate School, Tel-Aviv University

  • BA, English and French Literature, Tel-Aviv University

 

    Services    

Whether you are at your early stages of consolidating your ideas into a real-life operation, turning your technology into products, expanding your local activities to the global arena, or going towards the next step in your sales, tailored marketing can make the difference.

Branding and Positioning

 

From brand idea consolidation, through positioning and key messages establishment, to visual identity creation and implementation.

Strategic Planning

 

Preparation of business and marketing plans, including market analysis and segmentation, product definition, support to funding efforts and investor relations activities.

Global Marketing

 

From product launch, through market awareness and acceptance, to sales support and expansion, including training and education plans, PR and advertising activities, industry events support, marketing collateral creation, media promotion, budgeting and project management.

 

    Work    

    Contact    

 

How difficult it is to be simple.

- Vincent Van Gogh

1 Grizim St.

Tel Aviv 6228601

Israel

 

​orily@orilypratt.com

Tel: +972-54-4251787

Fax: +972-3-5468587

© 2020 Orily Pratt Consulting