Orily Pratt Strategy and Marketing
Be yourself. Everyone else is taken.
- Oscar Wilde
About
Professional Experience
Experienced Marketing and Strategy professional with well-established
record in small and medium enterprises, especially in the Healthcare, Medical Devices, BioTech and MedTech industries.
Savvy business expert skilled in business strategy, market planning, global marketing management, corporate branding & identity, and international business growth.
Held senior marketing and business positions in growing entrepreneurial companies, as well as established global enterprises.
Serving as a business coach and mentor, supporting growth and innovation of SMEs, including EIC beneficiaries across Europe.
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Nordic Aesthetics AB - VP Marketing
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Colbar Lifesciences (Johnson & Johnson) - Marketing Director
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Jason & Jason Visual Communications - Director of Business Development
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Klab Ltd. - Director of Professional Services
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Intercomp Ltd. - Director of Product Marketing
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Analytic Management Ltd (Formula Systems) - Director of Sales and Marketing
Services
Branding and Positioning
Brand idea and strategy, company and product positioning and key messages, visual identity creation and implementation.
Strategic Planning
Preparation of business and marketing plans, market analysis and segmentation, product definition, support to funding efforts and investor relations activities.
Global Marketing
Company and product launch, market awareness and implementation campaigns, sales support and expansion, training and education plans, social media, PR and advertising activities, industry events support, marketing collateral creation, budgeting and ongoing management.
Business Coaching and Mentoring
SMEs business strategy and support, leadership mentoring, management consulting, business review and analysis, investment readiness and management prep