Orily Pratt  Strategy and Marketing

Grampster is a new way of thinking about life, especially in what is nowadays considered as the “Third Age”, the “Golden Years” of adulthood. It is meant to provide significance, legitimacy, importance to living life to its full at that age, promoting people’s perception of the prime time of the elderly and wise.

Project included:

• Brand strategy and positioning

• Marketing collateral

• eShop/Website

Project partners:

• Blue Collar/Lahav Halevy