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Aellas
Industry: Aesthetic Medicine

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The Aellas Skin Renewal Platform unveils a new era in chemical peeling. Leveraging proven ingredients and the latest advances in nanotechnology, the Aellas platform offers an especially comfortable and convenient patient experience and ensures safe, easy and effective procedures.
Aellas has been created and introduced internationally by Nordic Aesthetics as part of its aesthetic portfolio to practitioners in this industry. With few distinct brands in the peeling market, Aellas was designed to appeal both to the practitioner as well as the patient, in order to create an experience that will make the peeling treatment a simple, easy and acceptable part of an aesthetic regimen. Peeling is usually perceived as somewhat dangerous, unknown or unpleasant, whereas Aellas is aimed at creating a trustworthy, reproducible, safe and effective product line.

Project included:

  • Naming and brand positioning

  • Visual identity

  • Product packaging

  • Marketing collateral

  • Training and education materials

  • International launch

  • PR activities

 

Project partners:

  • Interbrand Health UK

  • Gerber Communications

  • Tal Arazi Visual Communications

  • Yoram Reshef photography

  • AR Print